Empowering People to Grow Beyond Limits
Growth Mindset is a personal development platform helping over 204,000 people embrace challenges, persist through obstacles, and unlock their full potential.
Making Growth Mindset Accessible to Everyone
We believe that everyone has the potential to grow, learn, and improve—regardless of their starting point. Our mission is to make the science of growth mindset accessible, practical, and actionable.
Through our content, guides, and community, we help people shift from fixed thinking patterns to growth-oriented approaches that transform how they tackle challenges, view setbacks, and pursue their goals.
Our Core Values
These principles guide everything we create and share with our community.
Continuous Learning
We believe that the capacity to learn is not fixed. Every day is an opportunity for growth.
Embrace Challenges
Challenges are not obstacles—they are opportunities for growth and transformation.
Effort Over Talent
Natural ability is just the starting point. It's effort and persistence that lead to mastery.
Learn from Criticism
Feedback is a gift. We use it to improve, not to defend.
Celebrate Others
Others' success inspires us. We learn from their journeys.
Persistence Matters
Setbacks are temporary. Giving up is permanent. We choose to persist.
The Conversation That Started It All
In 2021, a talented colleague missed out on a promotion she deserved. When asked why she didn't apply, she said: "I'm just not leadership material." That answer stuck with us. Not because it was wrong, but because she genuinely believed it.
We had just read Carol Dweck's research on fixed vs. growth mindsets. The science was clear: abilities aren't fixed. The brain changes. Skills develop. But somewhere between academic papers and real life, this message was getting lost.
So we started sharing one insight per day on LinkedIn. Simple posts about how beliefs shape outcomes. The response caught us off guard. Within months, thousands of people were sharing their own stories of breaking through self-imposed limits.
That colleague? She applied for the next opening. Got it. Now she manages a team of twelve. Her story became the first of many we've witnessed in our community of 204,000+ people across 50 countries, all proving that potential is not predetermined.
What Our Community Says
Real insights from our 204,000+ LinkedIn community on growth, learning, and ownership.
"The moment we think we 'know everything' is the moment we stop growing. True expertise isn't about having all the answers—it's about having the curiosity to find better ones."
Areeb Khan
Marketing Specialist, MBA
"What usually shuts learning down is not ego, it is success. Things are working, so nobody wants to slow down and question what got them here."
Pat Alacqua
Business Growth Strategist
"Blame essentially outsources your agency. Ownership, even in situations that aren't your fault, empowers you to be part of the solution and ultimately, to learn and grow."
Maria Sabio, CCHT
Clinical Hypnotherapist & Life Coach
"The fastest risers I've worked with weren't always the smartest—they were the most teachable. Defending what you 'know' is just fear wearing a confident mask."
Azimuswan Shipar
Executive Virtual Assistant
"Blame may protect the ego in the moment, but it quietly gives away the one thing that actually matters: control. Ownership, on the other hand, creates options."
Corliss Charles-Sutton, MBA
Executive Leadershift Advisor
"Blame preserves comfort. Responsibility creates movement. The moment someone shifts from explaining why something failed to owning what comes next, progress resumes."
Nicole Arsenault
Marketing Coordinator, MBA Student
Growth Mindset in Action
From world-class athletes to everyday professionals, these stories show what happens when you believe abilities can be developed.
Michael Jordan's 9,000 Missed Shots
"I've missed more than 9,000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed." Jordan was cut from his high school varsity team, then used that rejection to fuel a career of relentless improvement.
Satya Nadella's Microsoft Turnaround
When Nadella became CEO in 2014, Microsoft had a "know-it-all" culture. He shifted it to "learn-it-all." Employees were encouraged to experiment and fail. The result? Microsoft's market cap grew from $300B to over $3T. Nadella credits growth mindset as the foundation of this transformation.
Stanford Study: 47% Trust Increase
A Harvard Business Review study found that employees at companies that foster growth mindset are 47% more likely to say their colleagues are trustworthy. They're also 34% more likely to feel a strong sense of ownership and commitment to the company's future.
Join Our Community
Ready to start your growth journey? Explore our resources or follow us on LinkedIn for daily inspiration.